(Universitas Prof. Dr. Hazairin, SH)(2) Syofian Syofian
(Universitas Prof. Dr. Hazairin, SH)(3) Arifah Hidayati
(Universitas Prof. Dr. Hazairin, SH)*corresponding author
AbstractIn this era of ever-growing globalization, it cannot be avoided that the development of Information Technology is experiencing rapid progress. Business people are now taking advantage of this technology to promote and market their products so that they are better known in society. The digital era has made it easier for people to get information, communicate, and even carry out transactions. This change in behavior also affects company marketing strategies, which are now increasingly shifting towards digital marketing. The use of digital media has become a solution for companies in marketing and promoting their products. PT. Tisaga Multazam Utama Tour in Bengkulu uses various digital media platforms such as Facebook, Instagram, WhatsApp and TikTok. Through this media, companies can effectively convey information about various promotional packages, including prices and types of packages offered. The presence of social media makes it easier for prospective pilgrims to obtain information about Umrah travel packages provided by companies. This research uses a descriptive approach that describes phenomena with data that is accurate and arranged systematically. Based on the interview results, it can be seen that the majority of Umrah pilgrims access social media, with 69 people following, while only 13 people do not follow. The research results also show that the digital media platform is most widely used by pilgrims to find out about PT Umrah packages. Tisaga Multazam Utama Tour is Facebook and WhatsApp, with a total of 28 respondents. SWOT analysis is carried out to identify the company's internal factors (strengths and weaknesses) and external factors (opportunities and threats). The results of the analysis show that the company's internal strengths are more dominant than weaknesses, and from the external side, opportunities are more significant than threats. This shows that the company has strengths that can be utilized to optimize the opportunities around it. KeywordsPT. Tisaga Multazam Utama Tour, Social media, SWOT
|
DOIhttps://doi.org/10.47679/jrssh.v4i1.123 |
Article metrics10.47679/jrssh.v4i1.123 Abstract views : 503 | PDF views : 396 |
Cite |
Full Text Download
|
References
Ahmad Asrorun Niam, & Nova Eviana. (2021). Strategi Promosi Agresif Melalui Pengayaan Media Sosial di Al Qadri Haji dan Umrah Jakarta.
Alma, B. & S. D. (2010). Manajemen Pemasaran : Ringkasan Praktis , Teori, Aplikasi dan Tanggung Jawab. Cv LindaKarya.
Arifianto. (2018). Praktik Budaya Media Digital dan Pengaruhnya.
Buchari, A. (2016). Manajemen Pemasaran dan Pemasaran Jasa. Alfabeta.
Chaffey, D. , & E.-C. F. (2019). Digital Marketing: Strategy, Implementation and Practice ( Seventh). In http://www.pearson-books.com/. Pearson.
Christina, I. D., Fenni, & Roselina, D. (2019). Digital marketing strategy in promoting product. Management and Entrepreneurship: Trends of Development, 4(10), 58–66. https://doi.org/10.26661/2522-1566/2019-4/10-05
Dennis MvQuail, & Ibrahim dan Akbar. (2014). Komunikasi dan Komodifikasi.
Familmaleki, M. , A. A. , & H. K. (2015). Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior. International Journal of Economics & Management Sciences.
Frisel Exel Desber Akakip. (2023). Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Konsumen Pada Hotel Santika luwuk.
H; Malau. (2017). Manajemen Pemasaran: Teori dan Aplikasi Pemasaran Era Tradisional sampai Era Modernisasi Global. Alfabeta.
Hafni Sahir, S. (2021). Metodologi Penelitian. www.penerbitbukumurah.com
Hisam, S. (2018). Digital Marketing: Pengertian Menurut Para Ahli (Manfaat-Kelebihan-Kekurangan).
Iqbal Hasan. (2015). Metode Pennelitian dan Aplikasinya.
Ivonne Ayesha, I Wayan Adi Pratama, Syahril Hasan, Nur Ika Effendi, Tri Yusnanto, Ni Desak Made Santi Diwyarthi, Ristianawati Dwi Utami, Adhy Firdaus, Mumuh Mulyana, & Ash Shadiq Egim. (2022). Digital Marketing (Tinjauan Konseptual).
J Nazarko. (2017). Application of Enhanced SWOT Analysis in the Future- oriented public Management of Technology.
Khoirina Isthi Syahida. (2020). Penerapan Digital Marketing Dalam Pemasaran Umroh Pada Azkia Tours And Travel, TANGGERANG SELATAN.
Kotler, M., & Armstrong, D. (2019). BAB II KAJIAN PUSTAKA 2.1. Landasan Teori 2.1.1. Pemasaran.
Laksana, F. (2019). Praktis Memahami Manajemen Pemasaran. (1st ed.). Khalifah Mediatama.
Lanna, B., Muhammad, S., Lestari, T., & Utami, W. (2023). Penerapan Pemasaran Digital sebagai Media Promosi. https://journal.unimma.ac.id
M. Anang Firmansyah. (2020). komunikasi pemasaran.
Malik. (2017). Pengaruh Digital Marketing Terhadap Keputusan Pembelian Konsumen.
Maryanto, R. (2017). Pengantar Digital marketing: Modul Praktikum Manajemen Pemasaran Berbasis IT. Self-Publisher.
Mustafa, S., & Al-Abdallah, G. (2020). The evaluation of traditional communication channels and its impact on purchase decision. Management Science Letters, 1521–1532. https://doi.org/10.5267/j.msl.2019.12.014
Oktari Pramudita, Eka Sri Wahyuni, & Idwal B. (2023). Manfaat Media Digital Dalam Pengembangan Promosi Paket Umroh di PT AQM TOUR AND TRAVEL KOTA BENGKULU.
Pai, F. Y., Chen, C. P., Yeh, T. M., & Metghalchi, M. (2017). The effects of promotion activities on consumers’ purchase intention in chain convenience stores. International Journal of Business Excellence, 12(4), 413. https://doi.org/10.1504/IJBEX.2017.085005
Philip Kotler, D. (2019). Marketing 4.0 Bergerak dari Tradisional ke Digital. PT. Gramedia Pustaka Utama.
Rangkuti, F. (2013). Teknik Membedah Kasus Bisnis Analisis SWOT Cara Perhitungan Bobot, Rating, dan OCAI .
SUGIYONO. (2016). metode penelitian pendidikan pendekatan kuantitatif kualitatif, dan R&D.
Sugiyono. (2018). Metode Penelitian Kuantitatif Kualitatif dan R & D (2nd ed.). CV. ALfabeta.
Tjiptono, F. (2015). Strategi Pemasaran (4th ed.). Andi.
Wang, S.-H. (2019). The Internet Promotion Strategy on Consumer Buying Behavior. South Asian Research Journal of Business and Management, 01(03), 121–124. https://doi.org/10.36346/sarjbm.2019.v01i03.006
Yahya, I. M. (2019). Literasi Media Digital Sebagai Strategi Peningkatan Kompetensi Digital Pada Siswa Sma Negeri 1 Mayong.
Yasmin, A. , T. S. , & F. K. (2015). Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study. International Journal of Management Science And Business Administration. Http://Researchleap.Com/Category/International-Journal-of-Management-Science- and-Business-Administration, 69–80.
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Anggriani Soleha, Syofian Syofian, Arifah Hidayati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
______________________________________________________________________________________________
Journal of Research in Social Science And Humanities
Published by Utan Kayu Publishing
Email: jurnal.jrssh@gmail.com