Women's Leadership and Digital Capabilities: The Impact on MSME Performance through Job Satisfaction

(1) * Albert Albert Mail (Institut Bisnis Informasi Teknologi dan Bisnis, Indonesia)
(2) Chintya Yohana Putri Hutabarat Mail (Institut Bisnis Informasi Teknologi dan Bisnis, Indonesia)
(3) Felixco Chandra Mail (Institut Bisnis Informasi Teknologi dan Bisnis, Indonesia)
(4) Yesha Nesia Mail (Institut Bisnis Informasi Teknologi dan Bisnis, Indonesia)
(5) Kesuma Hairinsyah Mail (Institut Bisnis Informasi Teknologi dan Bisnis, Indonesia)
(6) Ester YYN Pasaribu Mail (Institut Bisnis Informasi Teknologi dan Bisnis, Indonesia)
*corresponding author

Abstract


Women-owned MSMEs (MSMEs) play a significant role in the local economy, but still face challenges in improving business performance, particularly related to leadership, digital capabilities, and psychological well-being at work. This study aims to analyze the influence of women's leadership and digital capabilities on MSME performance, with job satisfaction as an intervening variable. This study used a quantitative approach through a survey of 120 women-owned MSMEs in Medan City. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that women's leadership and digital capabilities have a positive and significant effect on job satisfaction. Digital capabilities also have a positive and significant direct effect on MSME performance, while women's leadership does not show a significant direct effect on MSME performance. Furthermore, the results of the indirect effect test indicate that job satisfaction plays a significant role in mediating the relationship between women's leadership and MSME performance, as well as between digital capabilities and MSME performance. These findings emphasize the importance of job satisfaction as a psychological mechanism in explaining the influence of leadership and digital capabilities on the performance of women-owned MSMEs. This study has implications for leadership development, digital capability enhancement, and the formulation of sustainable policies for empowering women-owned MSMEs.

Keywords


Women's Leadership, Digital Capabilities, Job Satisfaction, MSME Performance

   

DOI

https://doi.org/10.47679/jrssh.v5i4.527
      

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Copyright (c) 2026 Albert Albert, Chintya Yohana Putri Hutabarat, Felixco Chandra, Yesha Nesia, Kesuma Hairinsyah, Ester YYN Pasaribu

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